The Brazilian TV Show "Beauty Here" interviews Carla Strafacci, the founder and CEO of IAH Comercio de Cosmeticos Ltda which owns the APOEMA brand, about natural, organic and vegan cosmetics now and in the future.
Beauty Here (Beleza Aqui) is a Brazilian TV Show about cosmetics and beauty trends in Brazil.
Although Brazil is one of the three biggest markets for the cosmetic industry in the World, there is still a lot to explore in this market when it comes to natural, organic and vegan cosmetics. High prices and lack of information are some of the barriers the Brazilian market has to overcome to capture more costumers who are no longer interested in products that promote animal cruelty or any animal-derived ingredients.
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